Brand Builders

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How I Grew My Business Fast on Facebook and TikTok│Olly Hudson

Scale without the shiny-object spiral. Ollie Hudson has helped 100+ brands hit 7/8 figures by doing fewer things better: dominant channel focus (Meta), disciplined creative strategy, offer testing tied to unit economics, and smart expansion (TikTok Shop, new products, new markets) only when the data says so.What you’ll learn- The growth ladder at 6/7/8 figures: rapid growth → consolidate → repeat- Why most brands can reach eight figures on one channel (Meta) — and when to layer TikTok/TikTok Shop- Creative strategy that actually moves CAC: “silver bullet” frameworks, iteration vs big swings- Offer design with a P&L: AOV lifts (bundles, GWP) vs LTV trade-offs and when to prefer each- ICP and messaging: casting a smart wide net, then doubling down- Measurement that survives complexity: forecasting, contribution margin, blended targets- US vs UK eCom: execution standards, spend ceilings, and how to expand the right way- Agency ops playbook: pods, hiring, incentives, and keeping opex flexibleChapters:00:00 – Intro: Meet Ollie Hudson & the growth journey02:36 – How do you view growth strategies at 6, 7, and 8 figures?05:04 – Is creative/positioning just at the start, or ongoing as you scale?06:38 – Should new brands capture existing demand first, rather than create it?08:17 – Is that just for early traction, and do you diversify later?08:46 – At the six-figure stage, beyond creative testing, what else matters?10:09 – Should brands target one ICP early on?11:50 – After testing personas, when do you double down?13:45 – How do you split testing variants vs. big creative swings?17:51 – How should brands approach offer creation?20:09 – Does offer testing depend on business goals (AOV vs. LTV)?23:04 – What other bottlenecks block growth beyond creative and offers?25:44 – Are finance/ops common gaps in scaling brands?27:23 – How should brands decide on new channels vs. optimizing existing ones?31:14 – What do brands miss by trying to do all marketing in-house?33:38 – At what size does it make sense to bring functions in-house?35:35 – Which functions should brands 100% keep internal?37:48 – Why is SAW winning big UK brands compared to competitors?40:34 – How do you stay on top of market needs and shift service accordingly?43:49 – How do you find the courage to pivot or rebuild an agency service?45:50 – What’s your process for hiring and vetting talent?47:20 – In-person vs remote teams: what works best for agencies?48:08 – At what headcount does in-person become necessary?50:08 – How do you approach talent development and knowledge sharing?52:25 – How do you personally stay focused across multiple projects?52:31 – How do you identify your own “zone of genius”?54:28 – Once gaps appear, how do you fill them and tie roles to P&L?57:54 – How do you incentivize leaders and teams?59:45 – How do you view agency growth—organic vs acquisition?01:03:41 – Do you help brands expand internationally (US, Germany)?01:04:31 – Closing thoughts & where to follow Ollie

How I Made $10M With Amazon | George Meressa

From early Google Ads days to pioneering Amazon PPC and DSP, Clear Ads founder George Meressa breaks down how to launch, scale, and defend profitable growth on the world’s biggest marketplace—without chasing shiny objects or burning margin.What you’ll learn- The retail-ready checklist that drives conversion and ranking- A step-by-step Amazon launch playbook (long-tail terms → phase upgrades → organic lift)- How to use Sponsored Products, Sponsored Brands, and DSP in the right order- Creative ways to build audiences with Amazon’s first-party data- The “slow growth, strong profits” system: inventory, reviews, margins, forecasting- When to add variations vs. new products, and how to read category signals- Smart ways to bring external traffic (TikTok/Google) to boost rank and moat- 2025 realities: tariffs, storage fees, and cost creep—and how top brands adapt- Omnichannel strategy: why Amazon + DTC/retail increases resilience and exit multiples- Building an edge with people + AI inside your growth teamChapters:00:00 – Introduction & shiny object syndrome02:35 – George’s backstory: from sales to Google Ads05:50 – How George discovered Amazon PPC06:55 – Learning Google & Amazon media buying skills07:30 – The first services Clear Ads offered08:43 – Expanding into programmatic and full service09:43 – Why move beyond ads into listings & content10:25 – One-time setup vs ongoing optimization10:42 – What types of brands Clear Ads works with11:12 – US vs UK focus on Amazon11:49 – Criteria for “retail-ready” brands12:32 – Red flags: brands Clear Ads avoids13:34 – Why consumables make strong Amazon products14:20 – How new brands should launch on Amazon15:56 – Ads first or organic first?17:50 – Can you forecast revenue before launch?19:38 – Reviews: risk, compliance & best practices21:41 – Competition: how to judge new niches23:23 – Battling strong incumbents on Amazon24:23 – Scaling: from Sponsored Products → Brands → DSP → external traffic26:42 – When to run external traffic to Amazon27:00 – Sponsored Products vs Sponsored Brands vs DSP explained30:36 – Beyond ads: profit tracking, inventory, and slow growth33:20 – Launching variations vs new products34:14 – How to test demand for new products35:07 – Biggest growth challenges & tariffs38:29 – Should brands go all in on Amazon?41:50 – When and how to diversify outside Amazon44:39 – Launching new products vs expanding into new channels48:00 – Exits: what multiples look like in 202550:20 – How Clear Ads differentiates from other agencies52:25 – The power of people and community in agency growth55:24 – Building a network of top-tier partners01:00:00 – Balancing focus vs partners with multiple ventures01:02:30 – How George personally uses AI01:05:35 – Staying curious to stay ahead01:06:07 – Where to follow George#ecommerce #AmazonPPC #AmazonDSP #AmazonFBA #DTC #PaidMedia #CRO #RetailReady #AdsStrategy #BrandBuilding #ClearAds #MarketplaceMarketing #EcommerceStrategy #AmazonAdvertising #LongTailKeywords #InventoryManagement #Tariffs #ExitMultiples #ProgrammaticAdvertising #omnichannelmarketing

How I Used My Network To Scale To $10M

From addiction to purpose-driven entrepreneur, Zach Schubert breaks down the research-first lead-gen system that scales high-ticket offers. In this episode, Zach shares how to validate offers with real audience language, build book-a-call funnels that qualify buyers, scale Meta/Facebook ads without guesswork, and install sales frameworks you can measure, repeat, and delegate. If you run an agency, coaching, info, or any high-ticket business, this is your playbook for predictable pipeline and profit, without becoming a slave to the grind.What you’ll learn:- Audience research that makes paid traffic convert (FB Groups, Reddit, micro-tests)- When to use DM ads, book-a-call funnels, VSLs, webinars, challenges, and low-ticket tripwires- How the most successful brands leverage their networks to win big- Offer OVER vehicle: copy the customer’s words to lower CPL and raise close rate- How to scale creatives, segment by niche, and add new offers when data shows the ceiling- Sales systems and SOPs that turn one-off wins into a repeatable quota engine- Purpose over profit: design a business that funds your life, not the other way aroundChapters:00:00:00 Partying → Purpose00:02:08 Meet Zack00:02:32 Nonprofit Roots00:03:22 Pandemic Pivot00:04:18 Business as Mission00:05:24 Faith Becomes Personal00:06:31 Addiction & Emptiness00:08:54 Refocus: Marriage & Mission00:12:55 Legacy over Hustle (Taxi Story)00:17:26 Mentors & Network00:20:38 Starting Cara00:21:01 SEO & Drop-Servicing00:22:47 First $1M Profit00:26:11 Lead Gen: Upwork → Ads00:29:30 Funnel Playbook00:34:50 Research-Driven Offers00:41:37 ROAS, LTV & Economics00:43:14 Scaling Playbook00:58:56 Brand & Positioning01:14:08 Work with Zack

How I Made $150M in eCommerce | Cody Wittick

From $0 to $40M in 4 years — that’s the growth Cody and his team unlocked at Kalo, the silicone wedding ring brand that pioneered influencer marketing before it became mainstream.In this episode, Cody shares the exact influencer seeding playbook that helped land names like Steph Curry and LeBron James, why small creators outperform big celebrities in 2025, and how his agency Kinship now helps 7–8 figure ecommerce brands scale with creative systems, forecasting, and cost-controlled ad buying.We break down:✅ The real ROI of influencer marketing in ecommerce✅ How to turn free product seeding into 100+ ad assets every month✅ Why micro influencers drive more revenue than celebrities✅ Cody’s system for forecasting P&Ls and setting realistic growth targets✅ How to scale creative volume while keeping costs down✅ Offer testing, landing pages & why simplicity converts✅ The new balance between profitability vs. growth for DTC brands in 2025Chapters:00:00 – Intro00:05 – From Qalo to $40M: Cody’s Background01:05 – Starting With Product Seeding02:02 – Building Up to Big Names02:33 – DMs vs Agents for Influencers03:05 – Why Outreach Should Stay Human03:59 – Mistakes Brands Make With Influencers05:12 – The Power of Giving First05:37 – Small Creators vs Celebrities06:33 – How Influencer Marketing Has Evolved07:25 – Paying for Posts vs Seeding08:03 – Kinship’s Approach Today09:12 – Seeding as a Content Engine10:25 – The Numbers Behind Seeding10:57 – Why Raw Content Outperforms AI11:31 – Branded vs Whitelisted Ads12:17 – Choosing the Right Influencers12:50 – Kinship’s Growth System15:00 – P&L Mistakes Brands Make17:52 – Why Forecasting Monthly Matters18:13 – Balancing Growth and Profit22:00 – Thoughts on Funding & Capital22:37 – UGC vs CGC Content25:36 – Video-First Content25:54 – Static Ads & AI Tools27:00 – Mixing Creative Pipelines27:30 – Ad Spend vs Creative Volume28:52 – Why More Creative Wins29:58 – Using Cost Controls in Ads30:58 – Search vs Social Ads31:51 – TikTok Ads Today32:15 – How to Build Winning Offers33:14 – What an Offer Really Is33:40 – Examples of Strong Offers34:30 – Measuring Offer Performance35:00 – Optimising Landing Pages35:52 – Do Small Tweaks Matter?35:57 – Wrap Up & How to ConnectWhether you’re running a $3M brand or pushing past $75M, Cody reveals the system, not services approach that keeps Kinship’s clients profitable while scaling across Meta, Google, TikTok, and beyond.If you want to grow your DTC brand with smarter influencer marketing, UGC pipelines, and real financial discipline — this episode is packed with insights you won’t want to miss.

Navi

What if the future of eCommerce wasn’t Facebook Ads or Amazon… but TikTok Shop?In this episode, I sit down with Nav’i Singh, a TikTok Shop and influencer marketing expert who has helped brands like eBay, Sephora, HubSpot, and Wish scale through social commerce and affiliate campaigns. Now she’s on a mission to show founders how to take their TikTok Shop from zero to millions in GMV with proven playbooks.We dive deep into:- How to know if your brand is ready for TikTok Shop- Why margins matter more than hype- Building a winning affiliate network and product seeding strategy- The rise of live shopping and how creators are cashing in- Common mistakes brands make on TikTok Shop (and how to avoid them)- What’s next for influencer marketing as TikTok Shop maturesWhether you’re an eCommerce founder, DTC marketer, or just curious about where social commerce is heading, this episode is packed with insights that can help you get ahead of the competition.📌 Watch until the end to learn Nav’i’s roadmap for scaling profitably on TikTok Shop.Chapter:00:00 – Intro: The future of eCom beyond Facebook & Amazon01:53 – Guest intro: Nav’i Singh’s background02:04 – How did you get into influencer & affiliate marketing?03:18 – What does creative operations actually mean?04:39 – Early work with influencers at eBay, HubSpot & Wish05:26 – How did you manage 1,000+ creators at Wish?07:10 – Where does your learning mindset come from?08:04 – Transition from traditional influencer marketing → TikTok Shop09:36 – Why start SOA, your TikTok Shop agency?10:45 – Moving from freelancing to agency ownership12:12 – Was now the right time to launch?13:16 – For brands considering TikTok Shop, where should they start?14:30 – What margin profile works best?15:20 – How to pick a “hero” SKU for TikTok Shop16:26 – Should brands focus on high-ticket or low-ticket items?17:47 – Is TikTok Shop only for $20–30 products?19:02 – What categories or demographics don’t work on TikTok Shop?20:23 – Sampling strategy: how many products to send out?22:59 – How to educate & brief creators effectively23:43 – Optimizing creator content & scaling what works25:55 – Segmenting top creators & building relationships27:53 – Scaling by finding the right niche & doubling down32:07 – How many samples should new brands start with?33:18 – What’s the timeline for results & profitability?34:44 – How do you know if TikTok Shop isn’t working?36:54 – What are the secondary benefits (halo effect, UGC, brand lift)?39:06 – Should brands join TikTok Shop if competitors are/not there?40:01 – Tips for creators: reverse-engineering virality41:57 – Posting balance: commercial vs lifestyle content44:12 – How should creators evaluate which brands to work with?45:41 – Why top creators focus on 4–5 “money maker” products46:40 – Building SOA’s creator community & support48:15 – Beyond affiliates: ads & live shopping strategy50:40 – TikTok Ads: how GMV Max works53:02 – Live shopping: how it works & why it matters55:25 – What does a successful live shopping session look like?59:53 – What kind of results should brands expect from lives?01:02:10 – Should TikTok Shop replace traditional influencer deals?01:04:16 – Where is TikTok Shop headed in the next 12–24 months?01:05:12 – What SOA does for brands end-to-end01:06:04 – The agency’s mission: supporting both enterprises & mom-and-pop brands01:09:03 – SOA’s team structure & scaling challenges01:12:08 – How do you balance delivery vs growth as an agency owner?01:13:13 – What’s working for SOA in lead generation?01:14:01 – Do you prefer enterprise or small business clients?01:15:43 – Will you offer training or an incubator program for small brands?01:16:54 – Client mix & who SOA serves today01:17:45 – What’s your vision for the agency long-term?01:19:13 – What advice do you have for new agency owners?01:21:01 – Where can people find you & SOA?01:21:38 – Outro

How I’m Building 8 Figure eCommerce Teams〡Ugis Balmaks

From management consultancy, building an 8 figure info product business, to now becoming the go-to headhunter for high growth eCommerce brands, Ugis has seen (and DONE) it all.In this episode, we break down how to scale an eCommerce brand by building world class teams. If you’ve ever wondered when to hire, who to hire, and how to avoid the “I’ll just do it myself” trap, this conversation is packed with insights you can use today.👉 What you’ll learn:- The playbook for building high performing eCommerce teams- Must-have hires at 7, 8, and 9 figures in revenue- How to spot bottlenecks and make the right hire to unlock growth- Why creative strategy is the #1 lever for scaling brands right now- International hiring: where to find top talent for eCommerce roles- Onboarding, culture, and retaining A players- How AI is reshaping roles like media buying, customer support, and creative strategyWhether you’re running a Shopify brand, DTC startup, or fast growing agency, understanding how to recruit and manage top talent could be the difference between stalling at 7 figures or scaling to 9.Chapter: 00:00 – From Funnels to Headhunting01:17 – Breaking the “I’ll Just Do It Myself” Trap02:09 – Getting Started in Online Business03:13 – Escaping Corporate Consulting04:11 – Entering the Info Product Boom05:16 – Scaling to 8 Figures on Low-Ticket Offers06:50 – Building the Team Behind the Growth07:54 – Exiting the Business08:59 – Mini Retirement & Rediscovering Purpose10:55 – Lessons From Building Teams13:52 – Director-Level Talent Explained14:49 – Helping Founders Let Go15:48 – Spotting the Key Levers for Scale17:19 – Team Structures at 7, 8, and 9 Figures19:12 – Avoiding Bureaucracy With Senior Hires20:05 – Must-Have Roles at Each Stage22:06 – Who Owns Product & Brand?22:36 – The Rise of New Roles (AI & Retention)24:03 – Agency vs In-House: Which Is Better?27:38 – Agency Red Flags to Watch For29:04 – Why Creative Strategists Are in Demand30:34 – What Makes a Great Creative Strategist?32:07 – Hiring Process That Works36:04 – Why Job Boards Don’t Work for Top Talent39:35 – Evaluating Candidates Beyond Skills43:26 – Designing Great Test Tasks46:22 – Filtering for ChatGPT-Generated Work48:17 – Red Flags in Interviews49:12 – Onboarding That Actually Works51:08 – First 30 Days for New Hires54:20 – Diagnosing Bottlenecks56:48 – The Global Shift in Hiring59:00 – Top Regions for eCom Talent01:01:05 – Building Culture Across Borders01:05:01 – Promoting Internally vs Hiring Externally01:06:00 – AI’s Impact on Ecom Teams01:09:04 – Who Ugis Works With📈 If you’re serious about scaling your eCommerce business, this episode gives you the inside track on how to hire leaders that drive growth and avoid costly mistakes.ecommerce hiring, ecommerce recruitment, scaling ecommerce brand, build ecommerce team, ecommerce headhunter, DTC hiring strategy, Shopify hiring, 7 figure ecommerce, 8 figure ecommerce, 9 figure ecommerce, creative strategist ecommerce, ecommerce team structure, ecommerce recruiting agency, ecommerce growth strategy, scaling DTC brand

The Hidden Levers That Scale 7-Figure Ecom Brands | Simon de Raadt

🚀 How to Scale Your Ecom Brand with Lean China Fulfillment | Supply Chain Optimization, Global Shipping & Factory SourcingMost DTC & eCommerce founders obsess over ads, CPMs, and click-through rates… but the real profits happen before the click. In this episode, Simon from EcomOps shares how fast-growing brands scale internationally by mastering China fulfillment, building direct factory relationships, and running a global supply chain with just two weeks of inventory.We cover:✅ How to cut lead times from 30+ days to just 5–10 days✅ The costly factory mistakes eCommerce brands keep making (and how to avoid them)✅ Inventory planning strategies for Q4 & peak seasons✅ Navigating US import tariffs & customs compliance✅ Scaling to new markets like the UK, Australia, Canada & Southeast Asia✅ When to choose air freight vs. sea freight vs. rail freight✅ Cash flow management & batch ordering✅ How to future-proof your supply chain while keeping ops leanIf you run a DTC brand manufacturing in China and want faster shipping, higher margins, and fewer operational headaches, this episode is a masterclass in eCommerce logistics, supply chain strategy, and fulfillment optimization.🔔 Subscribe for weekly eCommerce growth tips, founder interviews, and behind-the-scenes strategies from top operators.

Spencer V2

Most eCommerce brands think scaling to $1M/month means better Facebook ads or media buying tricks. But the truth is, scaling a 7-figure DTC brand comes down to creative strategy, high-converting landing pages, and a UGC content system built to drive ROAS.If you're stuck at 6 or 7 figures and want to scale profitably, it's time to stop obsessing over ad platforms and start building a performance engine powered by content, offers, and conversion.In this episode, we sit down with Spencer Pawliw, founder of EZA Media and Evolve, the fastest-growing DTC consulting community on School. Spencer unpacks the exact system his agency uses to help DTC brands scale from 7 to 8 figures—with deep dives into performance loops, offer testing, AI-powered ad strategy, and his UGC creator engine.🔎 What You’ll Learn:The 3 scaling levers behind $1M+/month ad accountsHow Spencer turned a media buying agency into a consulting rocketshipWhy UGC is dead—and what’s replacing itHow to structure winning offers that boost AOV + conversion rateLanding pages vs. websites (and why top brands obsess over LPs)How to use AI to engineer performance creative (with real prompts)The rise of TikTok Shop and the new UGC economySpencer’s plan to build an 8-figure brand live inside Evolve 2.0CHAPTERS00:00 - The 3 Levers That Actually Scale Brands 02:05 - How Spencer Went from Freelancer to 8-Figure Operator 06:19 - How Their Agency Offer Evolved Over Time 09:47 - Why Media Buying Isn’t the Growth Engine Anymore 10:33 - Creative, Content, Landers: The Real Growth Stack 11:25 - What Makes an Offer “Good”? 14:42 - Offers That Convert: What to Test First 17:34 - Do Digital Bonuses Work in Bundles? 19:45 - 3 Killer Offers You Can Steal 21:30 - How Often Should You Test New Offers? 22:48 - What High-Converting Landing Pages Actually Have 26:05 - UGC vs Creative Strategy: What’s the Difference? 31:09 - Inside Their UGC System for Content at Scale 35:05 - How They Build Winning Ads Every Week 39:07 - Testing Creative: Big Swings vs Small Tweaks 43:13 - Why Research Beats Guesswork Every Time 45:17 - The 3-Step Creative Testing Framework 47:26 - Do Tiny Creative Tweaks Really Matter? 49:15 - Think Bigger: Why Micro Tweaks Won’t Move the Needle 50:06 - How They Actually Use AI (Not Just Talk About It) 54:31 - Why Knowing What “Good” Looks Like Is Everything 58:25 - Evolve: The DTC Community Built for Real Operators 1:00:02 - How the Agency + Community Flywheel Works 1:03:00 - Are They Launching Their Own Brand? 1:05:24 - Meet Sean: The Twitter Genius Behind Evolve 1:09:40 - How They Blew Up on Twitter & YouTube 1:14:18 - Final Advice: Give Value, Stay Real, Do Cool Sh*t 💡 If you’re a founder, growth marketer, or creative strategist scaling a DTC brand—this is a masterclass.

How GaryVee Goes Viral (His Videographer Reveals All) | Jason Morena

From GaryVee's Content Machine to Building Personal BrandsWhat’s it really like behind the scenes at GaryVee’s Content Empire? Meet Jason, the creative force behind the DailyVee, and now founder of Steal Jason, a creative consultancy helping entrepreneurs and artists build content systems that scale.In this in-depth interview, we dive into Jason’s 5-year journey working directly with Gary Vaynerchuk, how he helped scale a world-class content team, and what it takes to run a brand at internet speed. You'll learn the exact creative systems, video workflows, and content repurposing strategies Jason used to generate hundreds of millions of views, plus how he’s now applying those lessons to help CEOs, artists, and thought leaders turn personal stories into powerful content engines.🚀 What You’ll Learn in This Episode:- What it’s really like to film, edit, and build content for Gary Vee- How to scale a lean content team for personal brand growth- Systems for short-form video, repurposing, and platform distribution- Why conversational content beats scripted videos in 2025- How to transition from creator to creative strategist- Lessons on burnout, work-life balance, and moving to Europe to rebuild- How to build an audience without being a “guru”- Behind the scenes of launching his agency, Steal JasonCHAPTERS:00:00 - The Man Behind the DailyVee00:46 - Snowstorms to Storytelling01:38 - Early Passion & Picking Up a GoPro03:00 - First Client Break & Real-World Validation05:30 - Mini GaryVee for a Kickboxing Gym07:50 - Creating Momentum & Going All In10:36 - Gary Vee Notices — And Steals Jason13:46 - Inside Team Gary: Structure, Chaos & Execution17:34 - Operational Lessons from Gary Vee20:00 - Can’t Fake the Pace: Passion-Driven Teams23:10 - The VeeFriends Shift & Creative Flexibility25:35 - Operational Systems: From Chaos to Structure28:48 - Brand KPIs: The ‘Airport Metric’31:36 - Moving to Europe: Recharging & Reframing34:30 - Joining Mike Posner: Rebuilding a Brand38:31 - Storytelling Strategy: Vulnerability to Viral42:32 - Building the Content Engine47:55 - Script vs. Conversation: Finding Your Format51:34 - Finding What Resonates: Deep Comments as KPI55:45 - From Brand Builder to Business Owner58:29 - What Is “Steal Jason”?01:01:23 - Content Formats, Channels & Flow01:07:20 - Who Should Hire Jason01:10:00 - Reclaiming the Filmmaker Identity01:13:25 - Final Thoughts & What’s NextWhether you're a founder, creator, or marketer, this is a masterclass in creative execution and personal branding.#GaryVee #ContentStrategy #PersonalBranding #CreatorEconomy #CreativeDirector #StillJason #BrandBuilding #EcommerceMarketing #ShortFormVideo #YouTubePodcast