Brand Builders

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify

Episodes

Monday Dec 01, 2025

He’s closed millions in deals and coached some of the internet’s top closers.Today’s guest is David Jacob — the sales coach behind multiple 7-figure teams and a former top biller for your favourite online guru.David has mastered the psychology behind why people actually buy — and what most salespeople get wrong.Forget scripts, fake tonality tricks, and manipulative tactics. This is pure, psychology-first selling.In this episode, we dive into:💡 The real reason logic-based closing fails (and what to do instead)💡 How to become outcome-independent and sell without sounding desperate💡 The psychology-first framework that beats scripts, gimmicks, and copy-paste sales advice every timeIf you’ve ever wanted to sell without sounding like a salesperson — this episode will change how you think, talk, and close forever.Chapters:00:00 – Intro: Meet David Jacob, the sales coach03:42 – What most people misunderstand about sales06:15 – The problem with logic-based closing09:05 – Sales is about emotional leadership, not manipulation11:30 – Outcome independence: why desperation kills deals14:15 – Why you shouldn’t follow scripts word-for-word17:10 – Selling without sounding like a salesperson21:30 – The power of psychology-first frameworks in sales25:50 – How David trains closers to lead with presence29:45 – Building trust without relying on gimmicks32:18 – Why most roleplays don’t actually improve performance35:00 – Tactical vs. strategic sales coaching38:45 – Why following “closing influencers” can be dangerous41:30 – The real reason closers burn out48:40 – His approach to client acquisition and referrals51:30 – How to create retention-first sales relationships54:10 – Rewiring identity: what makes top closers elite58:10 – Closing advice after 29 years in the game

Monday Nov 24, 2025

Most entrepreneurs dream of making millions.After building multiple online businesses and generating $60M, Tom did exactly that — and still felt lost. “Making it” didn’t feel like success at all.In this episode, we dive deep into what happens after the money.Tom opens up about the pressure of success, the burnout that nearly broke him, and the health scare that forced him to rebuild from the ground up — this time with clarity, balance, and purpose.What You’ll Learn:✅ How Tom made over $60M across multiple online businesses✅ The mindset shifts that come after financial freedom✅ How he’s rebuilding a life built on longevity, creativity, and meaning✅ The real definition of success once you’ve already “made it”Chapters:00:00 – Intro — Tom Wang’s $60M journey and turning point04:05 – Failing with Amazon and the one product that turned it around06:40 – Building SDARA Skincare and hitting $1M/month08:50 – Why Tom left the business and sold his shares11:20 – Feeling lost after success — “I had no purpose anymore”13:55 – Burnout, depression, and reflecting on his identity16:20 – The mistake of tying your worth to revenue18:10 – Why chasing 8 figures doesn’t solve deeper problems21:45 – Refocusing on health, relationships, and long-term impact24:10 – How he defines freedom today vs. when he started30:15 – Advice for founders chasing money instead of meaning35:25 – What Tom would tell his younger self about building a business41:30 – Spiritual growth, letting go, and finding internal peace46:10 – Tom’s current vision and how it’s evolved over time48:20 – Final thoughts on redefining success and fulfillment51:30 – Outro — Where to follow Tom and what’s next

Output Fixed

Tuesday Nov 11, 2025

Tuesday Nov 11, 2025

Thursday Nov 06, 2025

Monday Nov 03, 2025

From selling door-to-door in the Arizona heat to building, scaling, and exiting Amazon brands — Owais Ghori has seen every stage of the eCommerce game.Today, he runs Amerify, a Dubai-based agency helping founders dominate Amazon & TikTok Shop — and in this episode, he reveals exactly how to scale in 2026 when competition, cost, and Chinese sellers are at an all-time high.What You’ll Learn:✅ How Owais went from Amazon seller to agency founder after a seven-figure brand exit✅ Why “Built to Sell” is the smartest mindset for every founder — even if you never exit✅ The real cost of launching on Amazon today ($75K – $100K per product minimum)✅ The hybrid TikTok → Amazon flywheel that brands are using to generate $1M+/monthIf you’re an eCom founder looking to launch or scale profitably in 2026 — this episode is your playbook for Amazon, TikTok Shop, and beyond.🔔 Subscribe for more episodes with top eCom operators, marketers, and founders sharing the real strategies behind 7- and 8-figure growth.

Monday Nov 03, 2025

Tuomas walked away from a high-paying job in London to build a 7-figure business in Dubai - not for the cars, not for the luxury, but for freedom.In this episode, I sat down with Tuomas Kivioja, content creator and business owner who's transformed his business by taking the bold decision to move to Dubai. Join us as we explore how he:✅ Built multiple online income streams through YouTube and software✅ Legally pays 0% tax living in Dubai✅ Structures his business using a UAE company and US LLC✅ Invests in Dubai real estate and secured a 4.49% mortgage✅ Qualified for the Dubai Creator Golden Visa✅ Built a global lifestyle with no 9–5, no boss, and complete flexibilityIf you’ve ever thought about:🌍 Moving abroad for financial freedom🏝 Becoming a digital nomad💼 Setting up a company in Dubai🏠 Buying property in the UAE💰 Building passive income onlineThis episode breaks down the real numbers, tax setup, and lifestyle behind making it happen.Chapters:00:00 – Intro — From London Finance to Dubai Freedom02:03 – How He Built His First YouTube Channel04:20 – Moving to Dubai & Escaping 50% Taxes07:42 – Why So Many Entrepreneurs Are Leaving the West10:55 – Will Western Countries Try to Stop People Leaving?13:20 – Choosing Where to Live vs. Where to Set Up Your Company18:40 – Top 3 Places to Live & Best Jurisdictions for Business20:50 – Nomad Lifestyle & Long-Term Base Strategy22:10 – Is Dubai Only for Young Founders or Also for Families?24:42 – Biggest Culture Shocks Moving to Dubai27:45 – How to Structure a UAE Company vs. a US LLC30:50 – Accessing US Banking from Dubai32:50 – Ecom Brands, FBA & US Tax Implications33:15 – Will Dubai Stay 0% Tax Forever?38:30 – Best Brokerage & Investment Setup for UAE Residents43:40 – Comparing US LLC vs. Hong Kong Company Structures47:00 – Can You Sell a Company Set Up in the UAE?48:20 – Offshore Havens Like Cayman Islands — Are They Worth It?50:55 – At What Net Worth Should You Consider Trusts or Second Citizenship?53:45 – Dubai Real Estate — First-Time Buyer Perks & Risks58:00 – Will Dubai’s Property Market Keep Rising?59:30 – Best Areas to Live & Invest in Dubai (2025 Guide)01:03:45 – Getting a Mortgage in Dubai as an Expat01:06:00 – Timeline & Interest Rates Explained01:07:10 – Defaulting on a Mortgage — What Really Happens01:08:00 – Dubai Lifestyle Memberships & Discounts01:10:40 – Best Credit Cards for Expats in Dubai01:15:10 – How to Get the Dubai Creator Golden Visa01:19:00 – Other Residency Options in the UAE01:20:10 – Do You Need a Content-Creation Permit in Dubai?01:21:20 – Closing Thoughts & What’s Next

owais (few nits + no ending)

Monday Nov 03, 2025

Monday Nov 03, 2025

Thursday Oct 16, 2025

In this episode, we sit down with Matt McGarry, founder of Growletter and one of the top minds in newsletter growth and monetization. Matt has helped brands like The Hustle, Milk Road, and Morning Brew scale to millions of subscribers and today he reveals exactly how to build, grow, and monetize a newsletter in 2025.If you’ve ever wanted to turn your content into a real business, this is your playbook.Subscribe to Matt's Newsletter -- https://www.newsletteroperator.com/subscribeYou’ll learn:📩 The evolution of newsletters — from media empires to creator businesses🚀 How to grow your first 1K, 10K, and 100K subscribers💰 The best monetization models (ads, digital products, and subscriptions)🧠 How to choose a profitable niche that actually converts📊 Paid ads, lead magnets, and conversion benchmarks that work right now⚙️ Matt’s full welcome flow and onboarding sequence for new subscribers🔥 The biggest newsletter mistakes to avoid when scaling🚀 Want to grow your newsletter faster? Here’s what we cover in this episode 👇00:00 — How Matt started in the newsletter space06:00 — How big newsletter businesses really get13:40 — What makes a great newsletter stand out29:20 — How to go from 100 → 100K subscribers43:27 — The best lead magnets for fast growthFull Chapter Breakdown: 00:00 — Intro: Who is Matt McGarry?00:05 — How did you first get involved in the newsletter space?01:34 — How has the newsletter industry changed since those early days?03:25 — Which newsletters do you personally follow and study today?05:04 — Where do you usually discover new newsletters to subscribe to?06:00 — How big can newsletter businesses actually get?07:47 — Would you classify Agora and similar publishers as newsletter companies?09:24 — Should every modern media company have a newsletter component?10:21 — Is that based on content type or audience demographics?11:31 — What makes a great newsletter stand out from a poor one?13:40 — How should beginners pick a niche when starting a newsletter?17:28 — What are the most profitable newsletter niches right now?18:41 — Do obscure or hyper-niche topics still make money?20:41 — Is there space for non-profits or charities in newsletters?21:42 — Do political campaigns use newsletters effectively?22:27 — Are legacy media companies succeeding with newsletters?25:06 — What should someone do first when starting a newsletter?26:13 — How do you get your first subscribers and grow organically?29:20 — What are the key growth stages: 100 → 10K → 100K subscribers?33:15 — What are the most effective newsletter growth channels today?37:34 — How do you track and compare subscriber quality across channels?38:40 — Can you filter or vet subscribers on the front end?39:15 — When should you start selling to new subscribers?39:55 — What should the subscriber journey look like after signup?42:15 — How many emails should be in your welcome flow?43:27 — What are the best types of lead magnets for newsletters?45:20 — Should you ever charge for lead magnets or access to your list?46:33 — What conversion rates should you expect on signup pages?47:46 — How should you run ads for your newsletter or lead magnets?49:14 — What makes a newsletter ad campaign successful?

Monday Oct 13, 2025

Raising investment isn’t about chasing money... it’s about winning time from investors. In this episode of The Brand Builders Podcast, bestselling author and co-founder of Robot Mascot, James Church, breaks down the psychology behind successful fundraising, and how founders can turn their pitch decks into powerful sales assets that convert investors.Whether you’re a startup founder, eCommerce brand, or SaaS operator, you’ll learn how to:- Build a credible investment story that investors actually want to hear- Create pitch decks that hook attention and drive follow-up meetings- Understand what investors really care about — proof, traction, and risk- Avoid the #1 mistake that destroys founder credibility- Value your business and structure your deal without giving up too much equity- Turn fundraising into a repeatable B2B sales and marketing campaign- Choose the right investors and advisers to scale faster- Decide when to raise vs. bootstrap your businessStick around as James also shares frameworks from his book “Investable Entrepreneur”, revealing the six principles of the perfect pitch, and why storytelling psychology drives investor engagement.Chapters:00:00 — The #1 Mistake Founders Make When Pitching Investors00:52 — Meet James Church: The Man Behind 400+ Funded Startups02:28 — Inside Robot Mascot: The Agency That Makes Startups “Investable”03:00 — What Kind of Founders Do They Work With? (Hint: Not Just Tech)04:10 — From Brand Agency to Investment Consultancy — The Unexpected Pivot07:25 — The Moment James Knew He Had to Reinvent His Business09:48 — Why Letting Go of Design Was the Best Move He Ever Made12:38 — The Secret Process That Turns Ideas Into Investor Magnets15:00 — The Psychology Behind Investor-Ready Pitch Decks19:12 — How Raising Money Forces Founders to Fix Their Business21:17 — The Team Structure Behind a Multi-Million-Dollar Pitch Machine22:46 — What It’s Actually Like Working With Robot Mascot24:20 — Why You Should Pitch for Time, Not Money27:49 — Treating Fundraising Like a B2B Sales Funnel30:07 — Turning Your Pitch Deck Into a Marketing Campaign30:57 — Why James Wrote Investable Entrepreneur (and What It Teaches)33:06 — The Harsh Truth: Most Founders Aren’t Ready to Raise35:09 — Raise Capital or Bootstrap? Here’s How to Decide37:54 — Lifestyle vs Performance Businesses — Which One Are You?41:38 — Can a Lifestyle Business Ever Truly Scale?44:52 — The Right Time to Start Raising Investment47:58 — Equity, Dilution & Keeping Control — James’s Advice53:22 — How to Value Your Startup Without Guessing57:48 — Picking the Right Investors (and Avoiding the Wrong Ones)01:03:13 — Angels, VCs, and Beyond — Understanding Investor Types01:07:18 — How to Find and Leverage Great Advisers01:10:22 — Paying Advisers: Cash or Equity?01:12:54 — What Really Happens After You Raise Investment01:15:11 — What Investors Look for Beyond the Money01:18:20 — Why eCommerce Brands Are Suddenly Hot for Investors01:21:18 — The State of Fundraising in Today’s Market01:25:43 — Where to Find James + Get His Book “Investable Entrepreneur”

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