Brand Builders

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

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Episodes

Friday Feb 13, 2026

He went from building his own Amazon brand to scaling an eight-figure Amazon agency without trapping himself in the business.Today’s guest is Mina Elias — founder of Trivium, one of the fastest-growing Amazon agencies in the world.In this episode, we unpack:🔥 Mina’s journey from an engineering background to Amazon operator, then agency founder.🔥 How Trivium actually scaled — what broke, what had to change, and where founders usually get stuck.🔥 How he removed himself from client work and day-to-day execution without losing performance.If you want to understand what it really takes to build and scale an agency — without burning out or becoming the bottleneck — this episode is for you.Chapters:

Monday Feb 02, 2026

Monday Feb 02, 2026

Wednesday Jan 28, 2026

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eMStarting YouTube isn’t about equipment or confidence. It’s about clarity, positioning, and story.In this clip, Ed breaks down how to get started with a YouTube channel in 2026 — especially if you’re building an agency, service business, or personal brand:🔥 Why you shouldn’t try to “grow a YouTube channel” when you’re just starting🔥 How to use YouTube as a credibility and conversion tool before it ever brings views🔥 Why staying in your lane matters — and how poor positioning kills early channels🔥 How storytelling makes old information feel new and worth watching🔥 Why expertise shows instantly on camera — and why beginners struggle to compete🔥 How lack of structure confuses viewers, even with good thumbnails and titles🔥 Why every piece of content needs a clear point, not just information🔥 What AI can’t replace: experience, stories, and lived credibilityIf you’re starting YouTube in 2026 and feel stuck, invisible, or overwhelmed, this clip will help you understand what actually moves the needle — and what doesn’t.

Monday Jan 26, 2026

He went from college dropout to scaling Google Ads for eight- and nine-figure eCommerce brands.Today’s guest is Shri Kanase, a Google & YouTube Ads specialist and agency owner trusted by some of the biggest eCom brands in the worldIn this episode, you’ll learn:🔥 Why Google Ads isn’t binary — and what really determines scale vs. wasted spend🔥 How search volume, product feeds, and Merchant Center health drive performance🔥 Why landing pages, reviews, and UX now matter more than bidding itself🔥 The step-by-step research process he runs before spending a single dollar🔥 How top brands structure Shopping, Search, and YouTube inside the Google ecosystemIf you want to understand how Google Ads really work in 2026 — and how serious eCom brands scale profitably without guessing — this episode is for you.Chapters:00:00 – How To Scale Your eCom Brand With Google Ads01:57 – Starting a Google Ads agency03:22 – Building eCommerce brands before launching an agency04:19 – Why Shri chose Google Ads over Meta and TikTok05:47 – Is Google Ads binary? Why “it works or it doesn’t” is wrong07:25 – How to tell if Google Ads is a good fit for your brand09:47 – Keyword research that determines scalability12:06 – Why Google Ads success is no longer bid-driven17:02 – Exploring the Google Ads platform options18:59 – How the Google ecosystem actually works23:53 – Onboarding process for new brands25:21 – The TPS framework: Testing, Profitability, Scaling27:22 – Why split testing matters on Google Ads29:40 – The advantage of testing at scale with Google31:59 – Why Google amplifies traffic from other platforms33:54 – Branded search myths and attribution confusion35:26 – SEO vs Google Ads: how they work together36:39 – ROAS expectations and why foundations decide outcomes38:34 – The biggest mistakes brands and agencies make on Google40:18 – When to use advertorials and listicles42:21 – Why ClickFunnels can hurt Google Ads performance43:26 – Google vs Bing Ads: when Bing makes sense45:12 – International expansion strategies with Google Ads46:31 – How YouTube content built Shri’s agency pipeline49:52 – Engaging with the right audience on YouTube51:34 – Shifting from technical to strategic content52:39 – How to stand out in a saturated content space54:24 – What Shri would do if he started content today56:18 – Final advice for new content creators

Wednesday Jan 21, 2026

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eMMost businesses scale headcount. The best ones scale leverage.In this clip, Ed breaks down how he built a $500K/month business with a deliberately small team — and why adding more people often creates more pressure, not freedom:🔥 How a lean team of 3 sales, 6 support, and one key operator runs the business🔥 Why he ran the company solo in the early days without a sales team🔥 What changed when sales teams were added — and the pressure that came with it🔥 Why keeping the team small was a design choice, not a constraint🔥 How fewer people can actually lead to clearer systems and better outcomesIf you want to scale revenue without bloated payrolls, endless management, or constant stress, this clip will change how you think about team size, leverage, and growth.

Monday Jan 19, 2026

He made his first dollar online at 14 years old.Today’s guest is Josh Gavin, one of the sharpest low-ticket funnel operators in the game. Over the last decade, he’s built 800+ funnels and helped generate $10M+ using low-ticket offers across ecommerce, services, and info products.In this episode, you’ll learn:🔥 The low-ticket offer formats that consistently convert across markets🔥 Why most funnels fail before traffic ever hits them — and how to architect the backend first🔥 How low-ticket offers fund ad spend, increase buyer intent, and unlock aggressive scaling🔥 How to turn low-ticket buyers into high-ticket clients without feeling salesy🔥 The conversion benchmarks that actually matter at the front end and on the upsellIf you want to build offers that convert, scale, and compound — without relying on hype or high-ticket pressure — this episode is for you.Chapters:00:00 – Making $10M with low-ticket offers01:50 – First dollar online at 1403:39 – Apple orchard grind + early hustle mindset05:05 – Getting into dropshipping and freelancing06:17 – The advice he ignored: low-ticket vs high-ticket08:10 – Shiny object syndrome and the cost of going wide11:47 – Relationship with Alan Sultanich14:38 – Learning from Mark Lack16:42 – Building 800+ offers across markets17:14 – Why design the back end first20:03 - Five winning low-ticket offer formats22:13 – Evergreen challenges24:15 – 1-hour fast-start masterclass26:50 – Paid case studies27:31 – Done-for-you low-ticket30:46 – Leading people to limitations32:56 – Why low-ticket outspends VSL funnels35:50 – Why low-ticket feels harder than call funnels37:59 – Why he removed mid-ticket upsells39:41 - Low-ticket vs high-ticket offers42:03 - Understanding order bumps45:56 – Funnel structure and quiz funnels47:43 – Troubles with ascension mechanisms49:39 - Using organic content to down sell51:47 - How to know if a new low-ticket offer is working54:02 - Scaling your sales funnel01:00:09 - Testing and adapting offers01:05:40 - Where to find Josh

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