Brand Builders

How I made $25M in my First Year on TikTok Shop

Welcome back to another episode of the OHM Podcast!This week, I’m joined by Brandon Castaneda, Founder and CEO at EZ Bombs. These guys took their food spice product and drove $25M in revenue in their first year on TikTok Shop. From understanding the marketplace, to creating viral content that converts, this is a great deep dive into social commerce and one brand owners do not want to miss.Chapters:00:00 – Introduction to Brandon & Easy Bombs00:04 – How Easy Bombs Became an 8-Figure Business in Under a Year01:20 – Why TikTok Shop Was the Key to Their Growth02:50 – The Idea Behind Easy Bombs: Combining Trends & Heritage05:15 – Starting From Home: The First Manufacturing Challenges07:40 – Brandon’s Background in Startups, Crypto & NFTs10:00 – Spotting Trends & Capitalizing on Market Momentum13:10 – The Early Days: Scaling Sales & The Drop System16:40 – Manufacturing Expansion & Moving Beyond Home Production19:30 – Keeping Sales, Marketing & Customer Service In-House22:50 – Organic Growth vs. Paid Ads Strategy26:10 – Scaling Up: Amazon, Walmart, & Retail Expansion30:00 – TikTok Shop Success & The Role of Affiliate Marketing33:45 – The Power of Content: Engaging Audiences on Social Media37:10 – Live Selling on TikTok: Is It Worth It?41:30 – Future Plans: Website Subscriptions, New Flavors & Retail Growth44:50 – The Long-Term Vision: Building to Exit48:00 – The Entrepreneurial Mindset: Lean Startup Strategies51:20 – Hiring, Team Building & Running a Lean Operation54:10 – Closing Thoughts & Where to Follow Brandon---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How I made $100M from Copywriting….

Welcome back to another episode of the OHM Podcast!This week, I’m joined by copywriting phenom - Chris Orzechowski. From his story driven, plain text approach towards copywriting, to how he was making $3M/year writing content that converts, this week's episode is a total masterclass in the art of copywriting.Brand owners… this is one you don’t want to miss.Video Chapters:00:00 - Introduction: The Rockstar of Copywriting01:28 - Chris’s Journey from Teacher to Copywriter03:31 - Discovering Copywriting and Early Career Hustle05:49 - Starting an Email Agency and Unique Approach07:28 - The Philosophy of Plain Text Emails09:48 - First Steps with New Clients and Strategy Setup12:32 - Handling Objections to Plain Text Emails14:12 - Chris’s Learning Process and Copywriting Influences16:19 - Direct Response vs. Brand Advertising18:06 - Evolution of Industries and Opportunities20:31 - Importance of a Proven Marketing System22:11 - Establishing Trust with Clients Quickly24:20 - Unique Email Flows and the Intent Sequence27:14 - Building Brand Stories Through Email Campaigns29:43 - Writing for Clients vs. Writing for Himself32:24 - Letting Go: Hiring Copywriters for His Business36:16 - Shifting Focus to Building His Brand40:39 - Future Vision: Staying Excited and Forward Momentum46:50 - The Roller Coaster of Entrepreneurship49:25 - Chris’s Optimism for the Economy and the Future51:04 - Closing: How to Follow Chris Orzechowski---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How I’m Saving eCommerce Brands From Bankruptcy

Welcome back to another episode of the OHM Podcast!This week, I've got Colson Myers, Founder and fractional CFO at Gestalt Strategic Finance joining me.Their goal is to help eCom brand owners improve their overall financial health with effective growth strategies, capital management and financial advice. What makes Colson special, is his unique approach to CFO - taking the experiences and knowledge he’s learned from his time as an Investment Banker and applying them to the world of eCommerce.Brand owners… this is one you don’t want to miss.Chapters:00:00 - Introduction and Overview01:02 - Early Career in Investment Banking02:35 - Discovering the Need for Fractional CFOs03:30 - Factors Driving High Business Valuations06:41 - The Transition to Fractional CFO Services09:18 - Aligning Business and Life Goals11:34 - The Role of a Fractional CFO13:47 - Financial Stack Optimization19:06 - Benchmarking and Profitability Insights21:50 - Ideal Clients and Industry Focus23:49 - Quick Wins for Smaller Brands27:01 - Risks of Ignoring Financial Oversight29:17 - Working with Challenged vs. Healthy Brands31:52 - Engagement Process with Clients33:46 - Integrating Finance and Marketing35:58 - Future Plans for Gal Strategic Finance37:27 - Closing and How to Connect with Coulson---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How this THC Drinks brand made $28M

Welcome back to another episode of the OHM Podcast!This week, I’m joined by Alyssa Wallace, email marketing strategist behind the explosive growth of THC drinks brand Bruz. Their $28M/year owes a lot to Alyssa’s marketing ethos. From community engagement to a plain text focus and key metrics to keep up with, Alyssa’s experience, both as a freelancer and working for an agency make this an episode you don’t want to miss.---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How I made $25M in my First Year on TikTok Shop

Welcome back to another episode of the OHM Podcast!This week, I’m joined by Brandon Castaneda, Founder and CEO at EZ Bombs. These guys took their food spice product and drove $25M in revenue in their first year on TikTok Shop. From understanding the marketplace, to creating viral content that converts, this is a great deep dive into social commerce and one brand owners do not want to miss.---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How I’m Scaling To 9 Figures On Shopify

Welcome back to another episode of the OHM Podcast!This week, I’m joined by Caleb Madsen, VP of Growth at Win Brands Group. These guys are a leading, direct-to-consumer brand scale platform focused on leveraging best in class technology partners to build and scale the most innovative customer-first brands in the world. From raising $40M in funding to tips on brand management and scaling, today’s episode is a must-watch for any brand owner looking to potentially sell their business.---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How We Built An 8 Figure Brand On TikTok

Welcome back to another episode of the OHM Podcast!This week, we're talking all things Tik Tok with Graeme and Rafay of Uptik. These guys have been in the eCom world for a number of years; building and exiting a number of their own brands. A few years back they heard about Tik Tok and quickly became experts. They now use Tik Tok to grow their own brands and run The Uptik, a community and coaching programme which helps pass their knowledge on to others.Brand owners… this is one you don’t want to miss.00:00 - Introduction08:45 - Discovering Amazon 25:10 - Transition to TikTok31:40 - Understanding TikTok’s algorithm 39:00 - Content Creation on TikTok45:20 - The TikTok Shop Era53:00 - Key Metrics for TikTok Success01:05:00 - Scaling Strategies01:10:45 - Closing Thoughts---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

She Used This TikTok Strategy To Build A 7 Figure Brand

Welcome back to another episode of the OHM Podcast!This week, I’m joined by Hayley Segar, Founder of Swimwear Brand OneWith. Her story is that of Social Media success and how she was able to leverage that into real revenue gains for her business. From quietly building her brand, to launch and a viral campaign, we explore Hayley’s journey, how she actually started OneWith and the ways she was able to achieve TikTok virality and leverage that attention into a strong brand.Brand owners… this is one you don’t want to miss.---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

How I Scaled To 8 Figures On TikTok Shop

Welcome to the first ever in-studio episode of the OHM Podcast!This week, I sat down with Wes - one of the co-founders of viral fitness supplement Beast Bites. From absolutely exploding online, to their recent expansion into retail, we asked Wes about his journey, how he built his business and the unique ways they're leveraging TikTok Shop to scale to insane numbers. Brand owners… you do not want to miss this.00:00:00 – Welcome & Introduction00:02:30 – Wes' Background00:10:15 – The First Business Success: Selling Call of Duty Maps00:18:45 – Transitioning to Physical Products00:27:30 – Creating the Beast Bites Creatine Gummy Concept00:35:20 – Building a Strong Co-Founder Dynamic00:42:45 – Launching on TikTok Shop00:50:10 – Scaling Through TikTok Shop Affiliates01:01:30 – Overcoming Supply Chain Challenges01:10:15 – The Role of Viral Content01:20:00 – Expanding Beyond TikTok01:26:15 – Key Takeaways and Final Thoughts---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club

He Makes $40 Million From Shopify Doing This

Welcome back to another episode of the OHM Podcast!This week, I’m joined by Kyle Hunt, eCom Entrepreneur, DTC Investor and Founder at Agency Operators. From his humble start in sales, to running his own marketing agency and building a brand portfolio at WKND, Kyle has risen through the eCom ranks to become a respected industry voice. Today, we’re going to be taking a look at his story and how he got here…Brand owners… this is one you don’t want to miss.---------------------------------At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue. Book a call with me today and we can start helping you get the results you want for your business: ☎️ https://calendly.com/jordan-openhousemedia/intro-chat Or send me an email at: Jordan@OpenHouseMedia.Club