The Supply Chain Strategy I’m Using to Make 8 Figures | Kian Golzari

How to Build a World-Class Supply Chain (with Kian Golzari)

If you're scaling a DTC brand or launching your first product, this is the ultimate masterclass on product sourcing, supply chain optimization, and global manufacturing strategy.

Kian Golzari has sourced over 2,500+ products, worked with the NBA, Olympics, Real Madrid, and Barcelona, and helped brands scale from zero to 8 figures.

In this episode, he breaks down:

✅ When to move beyond Alibaba and start visiting factories

✅ How to cut product costs without sacrificing quality

✅ What the 2025 supply chain strategy should look like

✅ The real impact of Trump’s new China tariffs (125%) and how to adapt

✅ Building strong supplier relationships (and how to negotiate credit terms)

✅ His “PSP Framework”: Best Product, Best Supplier, Best Price

✅ The real reason visiting China gives your brand a competitive edge

✅ Secrets from the Canton Fair and how to dominate sourcing

✅ Scaling your product while protecting IP, molds, and margins

🎯 Whether you’re an Amazon FBA seller, Shopify brand, or physical product founder, this is a must-watch for 7 & 8-figure operators navigating a changing global landscape.

Follow Kian on Instagram: @kian_jg

🎙 Chapters:

00:00 – Kian’s journey from China to the NBA

04:00 – Visiting 500+ factories

10:00 – Leaving the family business to go solo

14:00 – Working with elite athletes & football clubs

20:00 – Tariffs, Trump, and navigating the new trade war

29:00 – Cost-saving supply chain tactics

37:00 – Canton Fair tips and sourcing playbook

46:00 – Picking the right factory: “The Horse & The Jockey”

54:00 – Product development: validate, iterate, scale

1:10:00 – Building a brand vs flipping products

1:20:00 – Protecting IP, patents, molds

1:23:00 – Eco-friendly sourcing & sustainable materials

1:27:00 – What's next for China and global manufacturing?

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