How I Make $10M+ With eCommerce Ads | Fabian Hohmann

Ad Platform Attribution Is Broken – Here's How Smart Brands Are Fixing It (ft. Fabian from OneTrack)

Struggling to scale your eCom brand because your ad data doesn't add up?

You're not alone.

Meta, Google, TikTok—they all claim the win, but no one tells the full story. Attribution is broken. And in 2025, relying on in-platform reporting will keep your brand stuck.

In this episode, we're joined by Fabian, founder of OneTrack, the attribution and analytics software powering some of the fastest-scaling 7 and 8-figure eCommerce and lead gen brands.

🔥 What you’ll learn:

Why ad platform attribution is broken (and what to do about it)

How to unify your customer data and scale with confidence

Why brands stall after $50K/month in ad spend—and how to break through

The real difference between Triple Whale, OneTrack, and other tracking tools

A simple 3-step attribution framework: Collect → Transform → Postback

How to improve cross-device and multi-touch tracking accuracy

What your first-party data is actually worth—and how to leverage it

If you're running paid traffic across Meta, Google, TikTok, Pinterest, Taboola, or Outbrain… this is the playbook you’ve been missing.

Whether you’re a media buyer, eCommerce founder, or marketing operator—if you want cleaner data, better decisions, and more profitable scaling… tune in now.

👇 Chapters

00:00 - Why Attribution Is Broken

01:00 - The Problem with Relying on Ad Platforms

04:30 - When Brands Should Start Using Attribution Tools

08:45 - What Makes OneTrack Different from Triple Whale

12:10 - How Lookalike Audiences Actually Work Post-iOS

15:40 - Cross-Device and Cross-Network Tracking Explained

18:00 - Why Most Brands Misread Their Customer Journey

23:00 - Using Attribution to Improve Your Funnel Strategy

30:00 - Branding vs Direct Response Ad Strategy

35:00 - Why Offers Matter More Than Ad Hacks

38:00 - OneTrack’s Origin Story and Bootstrapped Journey

45:00 - Inside OneTrack’s Onboarding & Customer Success Process

50:00 - Word of Mouth Growth & Future Vision

🔗 Try OneTrack: https://www.1-track.io

📩 Subscribe for weekly interviews, eCom brand teardowns, and proven marketing strategies to grow smarter in 2025 and beyond.

#eCommerce #Attribution #DTCMarketing #OneTrack #MediaBuying #AnalyticsTools #CustomerData #AdTracking #FacebookAds #ScalingBrands