How I’m Scaling My Marketing Agency to 8 Figures | Joey De Wit

What separates 7-figure agencies from the ones stuck spinning their wheels?

In this episode, I sit down with Joey, founder of Agent CFO, the go-to finance partner for high-growth agencies. We break down the entire financial strategy behind scalable, profitable service businesses.

You’ll learn:

✅ The 3 agency business models — and how your goal changes your entire strategy

✅ Why most agencies are leaving thousands on the table with bad forecasting

✅ What top-performing agencies spend on delivery, ops, and growth

✅ How to use financial models to scale faster, smarter, and with less stress

✅ Why one-time offers are exploding — and how to make them profitable

✅ Tactical benchmarks for sales, margins, team structure & utilization

✅ Tips for reducing churn, raising prices, and retaining top talent

If you're an agency owner doing $20K/month to $200K+/month and want to scale without guesswork — this episode is a must-watch.

Chapters:

00:00 - Intro + Meet Joey, Founder of Agent CFO

00:03 - The 3 Types of Agency Founders

00:06 - Why Financial Clarity Matters

00:09 - Joey’s Backstory + Finding Product-Market Fit

00:12 - Agent CFO’s Onboarding Process

00:15 - The Power of a Custom Financial Model

00:18 - How Forecasting Should Really Work

00:21 - Breaking Down High-Growth Agency Patterns

00:24 - Offer Strategy + One-Time Offers

00:27 - Top Financial Metrics to Track

00:30 - Role of Finance in Agency Ops

00:33 - Benchmarks vs Reality

00:36 - Weekly Insights + Strategic Action Items

00:39 - Common Bottlenecks in Sales and Team Structure

00:42 - Utilization Rates + Scope Creep

00:45 - Who Owns the Data?

00:48 - When to Hire Finance Support

00:51 - Lifecycle of Finance Roles in Agencies

00:54 - Lifestyle vs Exit vs High-Growth Agencies

00:57 - Pricing Structures That Actually Work

01:00:00 - Should You Drop Low Paying Clients?

01:03:00 - How to Improve Collections

01:06:00 - Performance Pay Structures

01:09:00 - Hiring & Retaining A-Players

01:12:00 - Reducing Churn with Personal Touch

01:15:00 - How Top Agencies Use Pricing Models

01:18:00 - Maximizing LTV & Optimizing Offers

01:21:00 - What Should the Founder Focus On?

01:24:00 - AI’s Real Role in Agency Ops Today

01:27:00 - Where to Find Joey & Outro

🔍 Keywords:

how to scale an agency, agency finance, agency CFO, agency profitability, one-time offer model, agency forecasting, scaling service business, financial model for agencies, agency KPIs, retention for agencies, agency margins, high growth agencies