How I’m Scaling Brands to $100M on Amazon | Harry Nicholls

What does it really take to grow and sell a 7 or 8-figure Amazon brand?

In this episode, I sat down with Harry Nicholls, co-founder at eVenturing -- a firm that's helped 50+ U.S. Amazon brands expand into Europe, increase profitability, and successfully exit for 8 figures or more.

Tune in as we explore:

- The exact roadmap to a high-multiple Amazon brand exit

- How U.S. sellers can unlock international expansion (UK + EU)

- Why most brands leave 6-figures+ on the table by ignoring branded Amazon search

- Key metrics that influence valuation multiples (and how to improve them)

- What actually kills deals (and how to avoid it)

- The Amazon playbook to go from 6 to 8 figures

- How aggregators have matured—and what they’re really looking for today

Whether you're: an Amazon seller ready to expand or exit, a DTC brand ignoring Amazon (and leaking revenue), or a founder chasing global growth...

This episode is packed with actionable insights and real-world strategies from the front lines of Amazon growth, investment, and acquisition.

Chapters:

00:00 – Intro: Meet Harry Nicholls & eVenturing

00:52 – Why Combine Growth, Expansion & Exit Into One Agency?

03:38 – From Investment Banking to Amazon Strategy

06:04 – What Separates 7-Figure Brands From 8-Figure Exits

08:55 – The Most Overlooked Growth Lever on Amazon

11:36 – First Steps: How eVenturing Audits New Brands

14:42 – When You Should Not Scale a Product on Amazon

17:09 – What Founders Get Wrong About International Expansion

20:45 – The Biggest Mistakes in US ↔ EU Expansion

24:10 – Non-Negotiables for Entering a New Market

26:48 – When Is a Brand Actually Ready to Expand?

29:30 – Ideal Brands for US → UK Expansion

31:52 – Best Global Market to Launch in 2025?

34:07 – How Tariffs and Trade Risk Affect Growth Strategy

37:19 – How to Know You’re Ready to Sell Your Brand

39:41 – What Real Valuations Look Like in 2025

42:05 – What Separates Life-Changing Exits From Failed Deals

45:12 – Deal Killers: What Tanks Your Valuation

48:04 – How to Boost Brand Value Without Inflating Revenue

51:12 – The Biggest Shift in Amazon Strategy This Year

54:30 – What Buyers Are Looking for Now (That They Weren’t Before)

57:44 – Where to Learn More About eVenturing

58:29 – Who Should Be the Next Guest on the Pod?

1:01:00 – Why Harry’s Bullish on the Future of Amazon Brands

1:04:20 – Underrated Skills Founders Need to Scale Faster

1:07:55 – What’s Next for eVenturing in 2025 and Beyond

1:10:35 – What Harry Would Tell His Younger Self

1:14:12 – Final Takeaways for Founders on the Edge of Scale or Exit

Keywords:

Amazon brand growth, 8-figure exits, ecommerce expansion, UK/EU launch, FBA growth strategies, Amazon SEO, DTC to Amazon, private equity for ecommerce, Amazon deal structures, valuation multiples, international compliance, reverse engineering exits.

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