How I’m Making $100M on Amazon

Discover the exact Amazon strategies Jon Derkits uses to build, scale, and acquire 8-figure eCommerce brands. From M&A and brand building to PPC, first-party data, and off-Amazon traffic — this interview is a masterclass in Amazon growth.

Jon, a former Amazon exec turned founder of Color More Lines (a full-service Amazon agency), reveals what it really takes to win in 2025 and beyond.

👨‍💼 Whether you're a DTC founder, 7-8 figure brand operator, or agency owner looking to scale, this is your blueprint for success on Amazon.

What you’ll learn:

- How to use Brand Analytics + AMC (Amazon Marketing Cloud) to master first-party data

- The hidden costs of scaling bad systems — and how to avoid them

- How John builds his team using “curious achievers”

- The 3 biggest mistakes Amazon brands make in 2025

- Why CPCs are rising — and the smartest ways to drive off-Amazon traffic

- The M&A playbook John uses to grow his agency and acquire brands

- Tactical cash flow tips for capital-hungry eCommerce businesses

🧠 Plus: Real talk on burnout, balancing multiple ventures, and how John thinks through new opportunities using his "Hell Yes or No" filter.

Chapters:

00:00:00 – From 9-to-5 to 7-Figure Brand: John's Wild Journey

00:06:00 – Why Most Amazon Brands Are Built Backwards

00:12:00 – Traffic ≠ Sales: The Real Conversion Problem

00:18:00 – Scaling Secrets: What Most Sellers Miss

00:24:00 – How to Bulletproof Your Brand Before You Scale

00:30:00 – The M&A Playbook: Structuring for a Big Exit

00:36:00 – How to Actually Win on Amazon in 2025

00:42:00 – Advanced Funnel Tactics for Serious Growth

00:48:00 – Paid Media Mistakes That Kill Profit Margins

00:54:00 – What Investors Look For (That Founders Miss)

01:00:00 – Final Advice: Building a Brand That Prints Cash

👇👇 WORK WITH ME 👇👇

🚀 More Behind The Scenes Brand Growth Tips: https://jordan-doughty.kit.com/b8baebbd0f

📧 Learn About Retention Marketing: https://www.youtube.com/watch?v=KfJoNxvsFN8

☎️ Work With My Retention Agency ($50k/mo+): https://openhousemedia.agency/