How I’m Driving $3.5M Monthly Revenue in Just 2 Years

Welcome back to another episode of the OHM Podcast!

This week, I’m joined by Alyssa Wallace, email marketing strategist behind the explosive growth of THC drinks brand Bruz. Their $28M/year owes a lot to Alyssa’s marketing ethos. From community engagement to a plain text focus and key metrics to keep up with, Alyssa’s experience, both as a freelancer and working for an agency make this an episode you don’t want to miss.

Chapters:

00:00 - Introduction

00:30 - Retention Marketing & Breeze’s Growth

01:11 - Getting Started in Retention Marketing

02:24 - Learning on the Job

02:55 - Freelancing vs. Agency Life

04:10 - The Power of Personal Branding & Twitter

06:03 - Is Posting Content a Career Prerequisite?

07:17 - Job Hunting & Standing Out Online

08:32 - Personality in Personal Branding

09:45 - Balancing Two Roles at Breeze & Captivix

10:58 - What Makes a Good Agency?

13:59 - Challenges of Agency Life for Freelancers

14:34 - Analyzing Retention in Email & SMS

16:54 - Open & Click Rates: Are They Relevant?

19:24 - How Subscription Brands Should Approach Retention

20:00 - Improving Breeze’s Retention & Email Strategy

22:35 - The Role of Video in Subscription Retention

25:08 - Subscription & Retention Beyond Email

26:56 - Low-Hanging Fruit for Subscription Optimization

28:42 - Should Brands Use Aggressive Retention Tactics?

29:58 - Advice for Brands Starting a Subscription Model

31:36 - Community & Brand Loyalty at Breeze

33:28 - Engaging Customers Through Email Marketing

35:28 - Why Plain Text Emails Perform Well

37:24 - Plain Text vs. Graphic Emails

38:35 - The Secret Behind Breeze’s Rapid Growth

40:19 - The Founders’ Background & Business Success

42:15 - The Growing THC Beverage Market

44:15 - THC Beverages vs. Alcohol

45:33 - Alyssa’s Future Goals

46:47 - Career Advice for Aspiring Marketers

47:54 - Where to Follow Alyssa

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At Open House Media, we help up-and-coming eCom brands grow to 7 figures with the help of email and sms marketing.

In the last 5 years, we've partnered with over 150 different brands, driving $50+ million in revenue.

Book a call with me today and we can start helping you get the results you want for your business:

☎️ https://calendly.com/jordan-openhousemedia/intro-chat

Or send me an email at: Jordan@OpenHouseMedia.Club