How I Built GaryVee and Alex Hormozi’s Social Media Strategy | Caleb Ralston Interview

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From filming backyard skits as a kid to running media for Gary Vaynerchuk and scaling Acquisition.com’s content engine with Alex & Leila Hormozi — Caleb Ralston has spent 16+ years behind the camera helping top-tier entrepreneurs grow unforgettable online brands.

Now, he’s stepping into the spotlight.

In this episode, we unpack Caleb’s wild journey and his hard-earned lessons on:

🔥 Building high-performance creative teams that don’t rely on the founder

🔥 Avoiding burnout while scaling content at breakneck speed

🔥 Storytelling that creates behavior change (and revenue)

🔥 Why copying top creators kills your brand — and what to do instead

🔥 His framework for building personal brands that actually convert

🔥 The real difference between info and transformation in content

Whether you're building a media team, creating a personal brand, or just want to get better at content strategy, Caleb brings the real talk most won’t say out loud.

👉 This is a masterclass in content creation, team leadership, and staying human in the process.

🔔 Subscribe for more interviews with creative leaders, DTC brand builders, and marketing strategists who are reshaping the future of digital business.

timestamps:

00:00 - Intro: Meet Caleb and his creative journey

03:46 - Discovering Gary Vee and starting in video

10:22 - From bodybuilding brands to church media

18:10 - Burnout is real: Pushing through with purpose

23:00 - Caleb’s Harley escape and creative reset

26:40 - How Caleb approaches structuring content

34:27 - Wearing every hat: Caleb’s hands-on experience

42:30 - Building dream teams for content success

48:47 - Stop copying, start innovating: How top creators stand out

56:30 - Creating value-first content vs. monetization pressure

01:00:33 - Two-column exercise: Speaking to customer pain

01:05:10 - Why storytelling wins over dry tactics

01:12:10 - Creating a comfortable on-set environment

01:14:42 - Matching content format to creator comfort

01:19:10 - What great post-production looks like

01:20:50 - Key content roles and how to prioritize hires

01:23:47 - Platform-native content strategy: 3-phase approach

01:29:44 - On legacy, team relationships, and emotional leadership

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