Brand Builders

How She Makes 8 Figures With High Ticket Funnels | Alisha Conlin-Hurd

She helps scale high-ticket funnels to eight figures a year.And has worked with billion-dollar brands like Wayflyer, Linktree, and Kogan.Today’s guest is Alisha Conlin-Hurd, founder of Persuasion Experience — a performance marketing agency specialising in paid traffic funnels for high-ticket offers.In this episode, we unpack:🔥 The funnel structures that actually convert in 2026🔥 How to diagnose exactly where a funnel is leaking revenue 🔥 The confirmation system she uses to drive 90%+ show rates on booked calls.🔥 How Alisha approaches market research before spending a single dollar on ads.🔥 And how she tests creative at scale using her “5 Types of Ads” framework.If you want to scale high-ticket funnels with paid traffic — without relying on hacks, hope, or hype — this episode is for you.Chapters:00:00 - Scaling high-ticket funnels to eight figures01:50 - How Alisha got into online marketing and lead gen05:41 - Learning the fundamentals of lead generation07:45 - Launching Persuasion Experience10:15 - The biggest mistake agencies make with client selection12:45 - Why Alisha focuses only on inbound paid acquisition14:48 - Lead offers vs sales offers explained17:54 - Structuring offers that actually convert21:54 - Why discounts often destroy authority24:00 - Diagnosing where funnels leak revenue26:32 - The confirmation system behind 90%+ show rates28:52 - Why agencies lose sales before the call even starts30:37 - Why market research determines funnel success33:55 - Funnel structures that actually work (VSL, webinar, book-a-call)35:32 - Why most marketers write terrible VSLs37:08 - Simplicity vs over-engineered funnels43:25 - Paid traffic channels that work best45:15 - When to diversify beyond Meta ads46:49 - Why organic content still matters for lead gen51:59 - The 5 types of ads framework54:41 - Creative diversity in the Meta ads era57:05 - Using AI tools to generate new ad angles59:01 - How Alisha approaches funnel split testing01:01:40 - Scaling funnels and diversifying strategies01:06:28 - Lead nurturing strategies that increase conversions01:10:01 - Why Alisha avoids integrating sales services01:11:57 - Funnel economics and upsell strategies01:13:45 - The future vision for Persuasion Experience01:16:17 - The team behind Persuasion's success

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Building A 9 Figure Agency HoldCo | Peter Kang

He built an agency.Then stepped out of it.And now he’s building a holding company with the goal of hitting nine figures.Today’s guest is Peter Kang, founder of agency holding company Barrel. He’s also the author of “Holdco: The Practical Guide for Entrepreneurs to Structure and Scale a Holding Company.”In this episode, we unpack:🔥 How Peter transitioned from founder-operator to holding company builder.🔥 What the structure of a truly healthy agency looks like — from margins to management layers.🔥 How he sources, analyses, and structures acquisition deals.🔥 And why stepping out of day-to-day operations is the real unlock for long-term scale.If you want to understand how to turn agencies into assets — and build a portfolio that compounds toward nine figures — this episode is for you.Chapters:00:00 – From agency founder to holding company builder01:59 – The story behind writing his book04:54 – Peter’s background and early entrepreneurial path08:30 – Stepping away from day-to-day operations12:42 – Why founders become the bottleneck14:15 – Building management layers that scale17:37 – Accountability structures inside a holding company19:43 – Hiring externally vs promoting internally21:32 – Managing CEO transitions after acquisitions24:35 – What a healthy agency P&L actually looks like30:01 – Understanding churn in agency models34:19 – Reinvesting profits to grow agencies38:36 – Lead generation channels that work41:28 – Building partnerships with other agencies45:08 – Diversifying channels vs staying focused47:06 – Why some agencies decentralize marketing48:14 – Value-based pricing strategies53:31 – The airline pricing analogy55:40 – Single-service vs full-service agency models59:46 – Acquisition strategies in the eCommerce space01:03:14 – Preparing agency portfolios for the AI shift01:05:22 – Why Peter moved from startups to acquisitions01:08:56 – How he sources and evaluates acquisition deals01:12:15 – Red flags that kill acquisition deals01:15:03 – The thought process behind structuring deals01:18:11 – Advice for agency founders who want to exit01:21:32 – Scaling toward a nine-figure vision01:24:47 – The role of mission and values01:27:03 – The best way founders should reinvest in themselves

The Perfect Lifestyle Business

Building a $70M SEO Marketplace | Joe Davies

He turned a simple SEO service into a $70 million business.And rebuilt the agency model into something that actually scales.Today’s guest is Joe Davies — founder of FatJoe, a productized SEO platform doing $15 million a year, trusted by thousands of agencies and in-house teams around the world.In this episode, we unpack:🔥 Why Joe stopped thinking like an agency — and rebuilt FatJoe as an e-com store selling digital products.🔥 Why FatJoe chose to serve agencies instead of end clients — and how that unlocked cleaner margins and simpler delivery.🔥 How selling units of work (not retainers or consulting) made costs predictable and operations scalable.🔥 And how a no-sales-call, no-negotiation checkout still drives 70%+ repeat monthly customers.If you want to understand how to turn services into a scalable, defensible platform — without bloated teams or constant client management — this episode is for you.Chapters:00:00 - Building a $70M SEO marketplace02:05 - Origin of the name "Fat Joe"03:25 - From agency chaos to eCommerce marketplace06:35 - Productising services for predictable margins09:00 - Why traditional SEO agencies break11:21 - Agency vs in-house: which actually wins?12:51 - Protecting margins while scaling15:16 - Building systems that create consistent delivery18:18 - Productisation without sacrificing customer experience23:18 - Why most brands misunderstand backlinks25:42 - Revenue streams and upsells that increase LTV29:45 - How Fat Joe is structured to scale33:30 - Managing a large team without losing control35:10 - Hiring operators, not just marketers40:40 - The sales engine behind predictable growth44:09 - Anatomy of a high-converting sales call47:57 - Lead generation channels that actually work50:47 - Events as a brand-building strategy52:45 - Advertising success and Google Ads strategy55:50 - Pricing strategy and increasing LTV58:41 - Creating a chrome extension for SEO01:00:52 - Leadership roles and responsibilities01:02:48 - What Joe actually works on day-to-day01:05:43 - When to double down vs pivot01:07:29 - The metrics that determine real success01:10:24 - Marketplace economics explained01:11:51 - The future of SEO in an AI world

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Making $250k/Month Working With Plumbers | Kai Stone

In under two years, today’s guest built a GoHighLevel SaaS from zero to $200,000 a month in recurring revenue by selling low-ticket systems to contractors at scale.Today’s guest is Kai Stone — founder of Stone Systems, one of the fastest-growing GoHighLevel businesses in the space.In this episode, we unpack:🔥 How Kai went from broke, living at home, to building a $200k-a-month SaaS in under two years.🔥 The $297/month entry offer that unlocked volume, retention, and predictable recurring revenue.🔥 How he uses raw, polarising ads to acquire customers profitably at scale — when everyone else said it wouldn’t work.🔥 Why text beats email for small businesses — and how automation, speed, and simplicity drive retention.If you want to understand how to build a low-ticket, high-volume SaaS — without hype, fake gurus, or bloated teams — this episode is for you.

Why You Should Run Low Ticket Funnels